Services

OVERVIEW

Industrial Prosperity 365 offers a comprehensive marketing program tailored specifically to your business needs. We believe no two organizations are the same. Thereby we do not treat them as such. The first line of business with our clients is to understand their objectives, challenges and successes to devise the most effective marketing solution. We conduct a thorough needs assessment of your company to lay the foundation for future business success. From there, we select a program right for you from the following customized marketing services:

Standard Package:

(Individual services are available)

• Needs Assessment
• Strategy Formation
• Marketing Plan – subcategories (as indicated)
• Company benchmarking
• Change Management Program
• Primary Research Services
  • Customer interviews (aggregate)
  • Focus Groups
  • Questionnaire design
  • Sales force surveying
• Secondary Market Research

*Services are priced based on project scope and timeline. Quotes are available.

SALES STRATEGY DEVELOPMENT SERVICES

Sales Strategy services are individually selected. Available service options are listed.

• Sales Strategy formation
• Sales and Marketing Organizational Alignment
• Best Customer Profiling
• Calculating the Marketing & Sales ROI
• Customer Retention Program
• Lead Generation Program
• Channel Assessment
• Customer Testimonial/Referral Compilation

*Services are priced based on project scope and timeline. Quotes are available.

International Marketing Services

Country prioritization based on organization criteria, global conditions and the international competitive landscape is a recommended project precursor to evaluating any specific country. Target country assessment is offered as a package. Two markets can be evaluated per country. International considerations and Regional evaluation options are listed.

• Key sector investments / growth
• Market size / shares by product line
• Top customers by market
• Channel evaluation and strategy
• Competitive dynamics
• Product certification requirements
• Regulations and Political profile
• Opportunity assessment

• Develop strategy to leverage multi-country customers for increased business on a regional basis
• Regionally assess competitors and build counter strategies that cross borders
• Develop best practices on a regional basis, so all countries benefit
• Compile country-by country lessons-learned to meet new and repeat regional challenges

*Services are priced based on project scope and timeline. Quotes are available.

Communications

Communications Activities Services:
Services are offered individually and can be combined based on the needs of the client. Services offered are as listed.

• Value Messaging (by target market)
• Advertising Program
• Advertising Content Development
• Collateral Content Development
• Customer eNewsletter – Format & Content
• Email Marketing Program
• Website Structure and Messaging
• Tradeshow Selection & Messaging

*Services are priced based on project scope and timeline. Quotes are available.

Communications Planning:
Clients can select premium and standard Communications Planning packages. A premium package includes current company communications evaluation and a fully developed Communications Plan for the next 2 to 5 years. Standard services are offered individually and are selected based on the needs of the client.

• Company communications evaluation (based on current activity and market dynamics)
• Communications Plan Development 
  • Select target audiences (based on client objectives)
  • Design key messages
  • Select communication methods
  • Plan for two-way communication
  • Establish time frame for communications activities
  • Collaborate on budgeting activities (optional)
  • Develop execution roadmap
  • Develop Communications Measurement Program

• Company Communications Evaluation
• Communications Plan Development – subcategories
• Company Branding Evaluation
• Employee Communications Program
• Event Planning
• Communications Measurement Program
• Industry-specific Guidance

*Services are priced based on project scope and timeline. Quotes are available.

Marketing Plan Development Training

A comprehensive marketing plan is the roadmap and underpinning of any successful market strategy. The Marketing Plan describes the current business climate and determines a path forward that overcomes competitive actions, changing customer buying-behavior and product portfolio gaps. This training is a 2-day seminar, designed to assist Marketing in the development of a robust plan. Topics include:

• Essential content needed for a high-impact marketing plan and key considerations to ensure it has longstanding viability
• Market analysis, the foundation for any credible marketing plan
• Building the market value proposition and overall business case
• Optimizing sales forecasting with that of new and existing products and services

*Onsite training rates are available. Virtual Training (e-Learning) is available for Analysis Methodology, Market Analysis and Marketing Plan Development as indicated below.