Country prioritization based on organization criteria, global conditions and the international competitive landscape is a recommended project precursor to evaluating any specific country. Target country assessment is offered as a package. Two markets can be evaluated per country. International considerations and Regional evaluation options are listed.
Target country macro outlook analysis:
- Key sector investments / growth
- Market size / shares by product line
- Top customers by market
- Channel evaluation and strategy
- Competitive dynamics
- Product certification requirements
- Regulations and Political profile
- Opportunity assessment
Regional Marketing initiatives:
- Develop strategy to leverage multi-country customers for increased business on a regional basis
- Regionally assess competitors and build counter strategies that cross borders
- Develop best practices on a regional basis, so all countries benefit
- Compile country-by country lessons-learned to meet new and repeat regional challenges
*Services are priced based on project scope and timeline. Quotes are available.