Market Strategy Services

Clients can select premium and standard Market Strategy packages. A premium package includes current company market strategy evaluation and a fully developed marketing plan for the next 2 to 5 years. Standard services are offered individually and are selected based on the needs of the client. Primary and secondary market research are incorporated into the analysis work as needed.

Premium Package:

  • Strategy Formation (based on current company information and existing market dynamics)
  • Marketing Plan Development 
    • Market segmentation (targeted markets); sub-segments selection
    • Market sizing and growth analysis
    • Market share determination
    • Market trends
    • Technology trends
    • SWOT analysis
    • Product gap analysis
    • Competitive analysis
    • Entry and Exit barriers
    • Channel assessment
    • Pricing
    • Sales forecasting
    • Lead Generation Program
    • Value proposition creation
    • Mergers & Acquisitions; Alliances

Standard Package:

(Individual services are available)

  • Needs Assessment
  • Strategy Formation
  • Marketing Plan – subcategories (as indicated)
  • Company benchmarking
  • Change Management Program
  • Primary Research Services
    • Customer interviews (aggregate)
    • Focus Groups
    • Questionnaire design
    • Sales force surveying
  • Secondary Market Research

*Services are priced based on project scope and timeline. Quotes are available.