Reliable Industrial Marketing Management in Hampton Roads, Virginia
WHO WE ARE:
Industrial Prosperity 365 Consultingknows that successful companies don't just happen. Most maneuver through an enormously complex business landscape using a systematic approach to achieve market greatness. This is especially so for industrial-related organizations that are encountering more savvy customers that evaluate a product'stotal cost-of-ownership and demand expanded solution capability, where markets are experiencing high turbulence, regulations and global impact,and there is a continuous push for innovation to keep pace with ever more aggressive competitors. Thus, many industrial companies are struggling to grow profitably, gain market share, or simply keep pace.
Industrial Prosperity 365 Consulting marketing services are tailored to manufactures, technology suppliers, distributors, OEMs and EPCs – helping them become stronger, faster and more effective marketers. Industrial Prosperity 365 Consultingsets to maximize the Marketing ROI for organizations, understanding that Marketing is a significant investment madetoensure future viability and prosperity. Industrial Prosperity 365 Consulting shares the belief that Marketing is a vital factor in spurring profitable growth. Further, Industrial Prosperity 365 Consulting emphatically believes that industrial company business decisions are optimized when there is comprehensive market/customer information that brings market clarity and direction and where the value the companydelivers to its customers is readily evident in its market messaging. Support services offered by Industrial Prosperity 365 Consulting are listed.Click on the website Services icon to learn more.
- Market Strategy Development (including global initiatives)
- Sales Strategy Development
- Marketing Communications Planning
- Marketing Communications Services
- Training Related Services
- Series on Conducting Market Analysis
- Seminar on Building the Right Marketing Methodology
- Development of customer-centeredSales Training Programs
About Industrial Prosperity 365 Consulting Founder –
Vernadine Merrick, President of Industrial Prosperity 365 Consultingis a graduate of Carnegie Mellon University's Tepper School of Business. She has aMBA with a concentration in Marketing. Ms. Merrick has an undergraduate degree in Chemical Engineering (Paper Science focus). For 25 years Ms. Merrick has helped businesses gain market focus in order to increase profits, reach aggressive growth targets and secure and expand their customer base in an ever-intensifying competitive business landscape. She has held leading marketing positions for Fortune 500 companies such as Honeywell Inc. and Duke Energy. Ms. Merrick has also worked with smaller private firms and startup companies where she has created entire marketing organizations from the ground up. Ms. Merrick taught small business classes on marketing while at Carnegie Mellon University, helping those with business dreams bring them to reality. She has in-depth experience in Strategy, Global Marketing, Market Management, Product Management, Market Planning & Analysis, Marketing Communications, Sales and Sales Training. Ms. Merrick specializes in start-ups within large organizations.
What Others Have Said About Ms. Merrick…
"Vernadine Merrick's market analysis of the Power market has been insightful and informative," Jim Rogers, CEO of Duke Energy.
" Vernadine has been instrumental in moving our organization from a operation and production mode to one that focuses on revenue generation!" Jim Herbst, President of Eastern Region for Henry Wurst, Inc.
"Ms. Merrick's leadership and strategic thinking capabilities have been greatly valued at Honeywell Inc. She has made a real impact on our organization," Colleen Ellis, Strategic Marketing for Honeywell's Industrial Automation & Control.
VISION AND VALUES
Industrial Prosperity 365 Vision:
To be the premier marketing consulting firm that enables industrials to gain greater insights into their customers, to better understand their served markets and to successfully navigate through a rapidly changing and enormously competitive market landscape. Industrial Prosperity 365 Consulting wants to help clients forge confidently ahead with market strategies that are based on in-depth analysis and combined with value-centered communications that enhance profits and create sustainable growth.
Industrial Prosperity 365 Core Values are: Integrity, Commitment to Excellence, Value Creation, Enthused Engagement and Results.
Industrial Prosperity 365 Consulting marketing services are tailored to manufactures, technology suppliers, distributors, OEMs and EPCs – helping them become stronger, faster and more effective marketers. Industrial Prosperity 365 Consulting mission is to maximize the Marketing ROI for organizations, understanding that Marketing is a significant investment made to ensure future viability and prosperity.
Industrial Prosperity 365 Consulting shares the belief that Marketing is a vital factor in spurring profitable growth. Further, Industrial Prosperity 365 unequivocally believes that industrial company business decisions are optimized when there is comprehensive market/customer information that brings market clarity and direction and where the value the company delivers to its customers is readily evident in its market messaging. Our aim is to provide marketing support services that lead to:
- Higher product prices and/or the stabilizing of price erosion
- Speeding up of new product market acceptance
- Greater capture of market share
- Increased advertising effectiveness
- Stronger market positioning
- Successful implementation of company short term and long term vision
If you are one of the top performers in your industry, congratulations! If like many industrial companies, you are working hard to obtain your company vision and would like stronger results, Industrial Prosperity 365 can help. And If you are one of the top performers that is determined to stay in an optimal market position, we can support that goal too.
Industrial Prosperity 365 Consulting realizes many industries are hard hit by a myriad of market and internal pressures that limits flexibility needed to keep a competitive advantage. The Industrial Challenge is to find Strategic Marketing solutions that recognize and account for set parameters around capital-intensive production, safety, globalization, an aging workforce and changing regulation. If you can identify with any of the statements below, we invite you to take the Industrial Challenge and work with Industrial Prosperity 365 to build a market roadmap that gets results.
- "We've been in business for 35 years. We've done well for ourselves, but have never experienced the kind of market growth or recognition our products and services deserve."
- "We've created a breakthrough product, now what do we do?"
- "We've grown so fast we never had time to develop a systematic approach to the market. Are our business practices leading us to long-term stability and profits?"
- "Our business has been steadily declining in recent years. We've lost business to competitors, but primarily to competing technologies."
- "We are selling our product, but not exactly sure to whom. We sell much of our offering through distributors. How can we ensure we are continuing to meet the needs of our end-users?"
- "We are a startup company. The task ahead of us to effectively compete in the marketplace seems daunting, if not at times overwhelming."
Industrial Customers have many questions that Industrial Companies must be prepared to answer to keep and grow their strategic customers. Let Industrial Prosperity 365 help you position a response that sets you apart from the competition!
- Does it meet the specification/application requirements?
- Does it fit into the plant architecture or req. system overhaul?
- Does it satisfy regulatory requirements and have the necessary certifications?
- Does the maintenance schedule/frequency meet expectations?
- Can company personnel readily be trained on the product/system?
- How mobile is the product (i.e. logistical requirements)
- How are legacy/spare parts handled?
- What happens when the product fails (warranty management)?
- How are upgrades handled? Documentation?
We invite you to take the Industrial Challenge.
Industrial Prosperity 365 believes a good way to evaluate consulting capabilities, is to review initiatives for industrial or technology suppliers conducted in the past. Areas are categorized into Planning, Selling & Marketing, Managing & Directing and Communications. Contact us for further information on any of the projects outlined. Additional projects can be provided upon request.
|Developed four separate marketing plans for startups within large organizations. Thorough market analysis was done to support plans. Markets were industrial automation, wholesale power, commercial printing, and oil & gas downstream market (for gas analyzers). Resulted in exceeding all market growth targets.||Developed market strategy for Duke Energy non-regulated Midwest region, based on analysis of product offering, competition, SWOT analysis, Sales strengths, pricing and brand recognition. Had most sales activity of all 5 regions outside of Southeast HQ. First region of non-HQ to secure customer contracts for startup business.||Determined targeted market segments for ABB Process Automation Group to capture business based on offering value proposition fit, segment margin realization potential, customer buying behavior and competitive landscape. Doubled the business revenue for 2 consecutive years.||Head trainer for Analytics application as part of a $6M Siemens Industry pricing system investment. Pricing tool gained distributor purchasing clarity and enabled a significant profitability lift, having no other organizational changes. Used tool to assist Product Managers/Business Dev. in setting customer strategy.|
|Created marketing department from ground up for $100 million national commercial printing company (Henry Wurst Inc). Company initially only had a direct sales force. Met 10+% revenue growth goals and added 14% in profits to bottom line.||Sold automation & control equipment to Honeywell customers. 169% of plan in first year using a strategic sales approach. Had 35% of branch customer activity. Brought in 30 new accounts and expanded two General Motors accounts in territory.||Managed a team of market analysts as ABB’s Market Strategy Services Area Business Consulting Head. Secured ABB Business Incubator Group. Successfully rolled out 3 new technologies and spun off one.||Held customer interviews and focus groups to address marketing gaps and solution requirements for commercial printing business that provided market insights used to build effective marketing campaigns.|
|Conducted a company Power Marketing & Trading benchmarking project for the CEO of Duke Energy. Provided best practices in industry, a company ranking on a set of parameters. Used to devise market strategy to strengthen positioning.||As ABB, Global Product Manager, developed an international sales strategy and sales training program for gas analyzer business. Set country priorities and activities that led to far exceeding of sales goals.||Made Siemens Industry pricing strategy recommendations for international customers and national strategic customer vs. small distributors pricing. Evaluated customers based on Siemens spend/trending and size.||Needs assessments conducted for each of four marketing plans created. Ensured VOC was incorporated into company market direction. Also helped to enhance customer loyalty by being ‘listened to.’|
|Led Honeywell management task force upon the merger of two competing companies to capitalize on initial market uncertainty and organization integration slowdown. At various times on other merger and acquisition analysis activities for Honeywell, Duke Energy and ABB that provided company directional insights whether to move forward.||Set up the first Sales Training and Leadership conference for Henry Wurst Inc. Focus was on leveraging accounts across regions, uncovering the unique selling criteria for markets/products, and fine-tuning sales leadership qualities needed to greatly succeed with company initiatives.||Managed an ABB power project to determine recloser market size that involved interfacing with multiple internal organizations, strategic customer inputs and agency/governmental information support. Outcome used to better determine product sales forecasting and material requirements for new products.||Developed marketing communications plan for Henry Wurst, Inc. Included customer eNewsletter, collateral, website revamp, press releases and TV commercial aimed at businesses in community. Greatly increased visibility and reputation of company.|